Download e-book for iPad: CIM Revision Cards: Marketing Planning 04 05 (Cim Revision by Marketing Knowledge

By Marketing Knowledge

ISBN-10: 0080546714

ISBN-13: 9780080546711

ISBN-10: 0750662867

ISBN-13: 9780750662864

Designed particularly with revision in brain, the CIM Revision playing cards supply concise, but basic details to aid scholars in passing the CIM tests as simply as attainable. a transparent, conscientiously dependent structure aids the educational method and guarantees the most important issues are lined in a succinct and available demeanour. The compact, spiral sure layout permits the playing cards to be carried round simply, the content material as a result regularly being to be had, making them priceless assets regardless of the place you are.Features equivalent to diagrams and bulleted lists are used all through to make sure the main issues are displayed as essentially and concisely as attainable. each one part starts with a listing of studying results and ends with tricks and assistance, thereby making sure the content material is damaged down into doable innovations and will be simply addressed and memorised. * Written in particular for revision reasons hence merely that includes the major options that must be discovered* rigorously designed to let issues to be simply extracted and memorised with no clouding them in more details* Accompanies the CIM Coursebook and MarketingOnline site to supply an entire suite of goods to help the CIM skills

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Extra info for CIM Revision Cards: Marketing Planning 04 05 (Cim Revision Cards)

Sample text

Variance analysis 4. Budgetary control 5. Benchmarking 6. Marketing mix effectiveness 7. Competitor performance 1. Development or adjustment of marketing objectives in line with internal and external drivers affecting performance 2. e. key measures such as quality, production, sales 3. e. identifying performance indicators and measures and analyzing findings 4. e. revised forecasts or sales targets, increasing advertising, etc. 34 Hints and Tips n Ensure you are clear on the differences between corporate, business and marketing objectives and strategies n You may be required to develop an outline marketing plan stating marketing objectives, outline strategy statements and a detailed tactical marketing mix n Remember marketing objectives must be SMART – this is essential n You are expected to understand the importance of segmentation and the different segmentation options available to you, including linking them to targeting and positioning n Part A of the exam paper, which is the mini-case study, tested different aspects of the marketing planning process n The senior examiner for the subject has suggested that this will be an ongoing theme throughout all exam papers, therefore ensure you are comfortable with it n When undertaking a tactical marketing plan, ensure you include the 7 Ps of the marketing mix, not just the 4 Ps n Do not just describe budgeting, but be prepared to select an appropriate budgetary process for a given scenario.

Revised forecasts or sales targets, increasing advertising, etc. 34 Hints and Tips n Ensure you are clear on the differences between corporate, business and marketing objectives and strategies n You may be required to develop an outline marketing plan stating marketing objectives, outline strategy statements and a detailed tactical marketing mix n Remember marketing objectives must be SMART – this is essential n You are expected to understand the importance of segmentation and the different segmentation options available to you, including linking them to targeting and positioning n Part A of the exam paper, which is the mini-case study, tested different aspects of the marketing planning process n The senior examiner for the subject has suggested that this will be an ongoing theme throughout all exam papers, therefore ensure you are comfortable with it n When undertaking a tactical marketing plan, ensure you include the 7 Ps of the marketing mix, not just the 4 Ps n Do not just describe budgeting, but be prepared to select an appropriate budgetary process for a given scenario.

6. e. e. achievable objectives n Incremental budgeting – is where the budget is based upon an incremental rise on budgetary expenditure per year, in line with predicted growth in the forthcoming year n Competitive parity – is where the budget is set, based on spending the same percentage as competitors within the same industry n Judgemental methods – this is where budgets are developed, based upon the judgement of managers most directly involved in the future of the business REMEMBER - You must be able to describe a budgetary process and evaluate it in context of a given scenario!

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CIM Revision Cards: Marketing Planning 04 05 (Cim Revision Cards) by Marketing Knowledge


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